PRIVACY POLICY

1. What Information Do We Collect?

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You may include:

• Email addresses
• Passwords
• Usernames
• Contact or authentication data

Sensitive Information: We do not process sensitive personal information.

Payment Data: We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Stripe. You may find their privacy notice at https://stripe.com/privacy.

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.

• Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect
• Location Data: Information about your device's location, which can be either precise or imprecise

2. How Do We Process Your Information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

• To facilitate account creation and authentication and otherwise manage user accounts
• To save or protect an individual's vital interest such as to prevent harm

3. What Legal Bases Do We Rely On?

We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.

If you are located in the EU or UK:

• Consent: We may process your information if you have given us permission to use your personal information for a specific purpose
• Legal Obligations: We may process your information where we believe it is necessary for compliance with our legal obligations
• Vital Interests: We may process your information where we believe it is necessary to protect your vital interests

If you are located in Canada:

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

4. When and With Whom Do We Share Your Personal Information?

We may need to share your personal information in the following situations:

• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout.

6. Do We Offer Artificial Intelligence-Based Products?

As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions.

Use of AI Technologies

We provide the AI Products through third-party service providers ("AI Service Providers"), including Google Cloud AI. Your input, output, and personal information will be shared with and processed by these AI Service Providers.

Our AI Products

Our AI Products are designed for the following functions:

• Image generation
• Image analysis

7. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than twelve (12) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How Do We Keep Your Information Safe?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do We Collect Information From Minors?

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at contact@aurawonder.com.

10. What Are Your Privacy Rights?

Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.

These may include the right:

• To request access and obtain a copy of your personal information
• To request rectification or erasure
• To restrict the processing of your personal information
• If applicable, to data portability
• Not to be subject to automated decision-making

Withdrawing Your Consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details provided below.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can contact us at contact@aurawonder.com. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases.

11. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

12. Do United States Residents Have Specific Privacy Rights?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.

13. Do Other Regions Have Specific Privacy Rights?

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

19. Third-Party AI and Platform Providers

We work with trusted third-party providers to deliver our AI-powered services:

• Google Cloud AI: For AI processing capabilities
• Secure Cloud Infrastructure: For service delivery and data processing

These providers are bound by contractual obligations to protect your data and process it only as necessary to provide our Services.

20. Third-Party Platform Integrations

Our Services integrate with various third-party platforms:

• Meta/Instagram: For connecting to your Instagram account and messaging
• WhatsApp: For messaging integrations
• Shopify: For e-commerce integrations (see details below)
• Stripe: For secure payment processing

When you connect these platforms, you are also subject to their respective privacy policies and terms of service.

Shopify Integration Data Collection

When you install our Shopify app, we request access to certain store data to provide our virtual try-on services. We collect and process the following information:

• Product Information (read_products): We read your product catalog to display items for virtual try-on.
• Order Information (read_orders): We access order data to provide analytics on try-on conversion rates and help you measure ROI. This includes customer IDs for attribution purposes only.
• Store Locales (read_locales): We read your store's language settings to provide localized experiences for your customers.
• Analytics (read_analytics): We access store traffic data to help calculate ROI and pricing based on your store's actual visitor volume.

How we use this data:

• To display your products in the virtual try-on widget
• To track which products customers try on and their conversion rates
• To provide analytics and insights about virtual try-on usage
• To deliver the service in your store's preferred language

Data protection: All Shopify data is processed securely and is never used for purposes other than providing our Services. We comply with Shopify's data protection requirements and API terms of service.

21. No Automated Decision-Making

We do not use automated decision-making processes that produce legal or similarly significant effects on you. Our AI is used solely to generate visual try-on results and does not make decisions that affect your legal rights, access to services, or other significant outcomes.

22. User Responsibility for Uploaded Content

You are responsible for ensuring that you have the necessary rights and permissions to upload any images to our Services. By uploading content, you represent and warrant that:

• You own or have obtained necessary permissions for all uploaded images
• The content does not infringe on any third party's intellectual property rights
• You have consent from any individuals depicted in the images
• The content complies with applicable laws and regulations

23. Limitations of AI Technology

Our AI-powered virtual try-on technology has inherent limitations. Results are computer-generated visualizations and may not accurately represent how clothing will actually look when worn. Factors such as image quality, lighting, body positioning, and fabric characteristics can affect results. Our Services are provided "as is" and we make no warranties regarding the accuracy or fitness for any particular purpose of AI-generated outputs.

24. Do We Make Updates to This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

25. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may contact us:

26. How Can You Review, Update, or Delete Your Data?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information.

To request to review, update, or delete your personal information, please contact us at contact@aurawonder.com.