Increase Plus-Size Fashion Conversions on Instagram

Plus-Size Fashion stores on Instagram face a unique challenge: customers can't try products before buying. This leads to high return rates and missed conversions. AuraWonder changes that with AI-powered virtual try-on that integrates directly with Instagram.

The numbers speak for themselves: plus-size fashion stores using AuraWonder on Instagram see a 26% increase in conversions and a 37% reduction in returns. Setup takes just 10 minutes.

Help plus-size customers see how clothes look on their body — building confidence and driving sales. With AuraWonder's Instagram integration, you can offer this experience to your customers today — no coding required.

26%

Conversion lift

37%

Fewer returns

10 minutes

Setup time

WHY PLUS-SIZE FASHION STORES CHOOSE AURAWONDER

Increase plus-size conversions by 26% — the highest lift across categories

Reduce returns by 37% with accurate body-type previews

Create an inclusive, body-positive shopping experience

Empower customers to shop with confidence

Plus-Size Fashion stores using AuraWonder report an average 26% increase in conversion rates and 37% fewer returns within the first 30 days.

HOW IT WORKS

1

Customer Sends a DM

A customer messages your Instagram business account. AuraWonder's AI assistant greets them and asks for a photo.

2

Upload Photo & Pick a Product

The customer sends a selfie and selects a product from your catalog — all within the Instagram DM conversation.

3

See the Try-On Result

In under 10 seconds, AuraWonder sends back a realistic image of the customer wearing the product. They can try more items or proceed to buy.

FREQUENTLY ASKED QUESTIONS

How does virtual try-on help plus-size fashion stores?+
AuraWonder lets plus-size customers upload their own photo and see how clothes from your catalog look on their actual body. This is transformative for plus-size shoppers who often can't judge fit or appearance from standard model photos.
Does virtual try-on work accurately for all body sizes?+
Yes. AuraWonder's AI is trained to work with all body types and sizes. The technology accurately renders how garments drape, fit, and look on plus-size bodies, providing realistic and flattering previews.
What conversion improvements do plus-size fashion brands see?+
Plus-size fashion stores using AuraWonder see an average 26% increase in conversions — higher than many other categories because the try-on experience fills a larger confidence gap. Return rates decrease by an average of 37%.
Is virtual try-on body-positive and inclusive?+
Yes. AuraWonder generates accurate, respectful previews for all body types. The technology helps customers make informed decisions without judgment, supporting the body-positive values that plus-size fashion brands champion.
Can plus-size customers try on full outfits?+
Yes. Customers can try on individual items or complete outfits from your catalog. This helps plus-size shoppers build complete looks and feel confident about their entire purchase, increasing average order values.
How does virtual try-on work on Instagram?+
When a customer sends a DM to your Instagram business account, AuraWonder's AI responds and guides them through the try-on process. The customer sends a selfie, picks a product, and receives a try-on image — all within Instagram DMs.
Do I need to manage the Instagram DM conversations?+
No. AuraWonder's AI handles the entire conversation automatically. It greets customers, guides them through photo upload, presents your catalog, and delivers try-on results — all without manual intervention.
Can I use Instagram virtual try-on alongside my regular DMs?+
Yes. AuraWonder handles try-on requests automatically while your team continues to manage other customer inquiries. The system only responds to try-on-related messages.

READY TO CONVERT
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+20%avg. conversion lift
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Setup in minutes No commitmentDone-for-you onboarding

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